Released on: March 5, 2008, 11:59 am

Press Release Author: True Blue Coffee Roasters

Industry: Food & Beverage

Press Release Summary: West Virginia Fair Trade Organic coffee roaster promotes
awareness of Fair Trade by highlighting benefits not only to small family farmers in
developing countries, but also businesses in the United States. Company urges others
to embrace Fair Trade.

Press Release Body: Mar 05, 2008- Old Fields, WV: True Blue Coffee Roasters, the Old
Fields, West Virginia, Organic Fair Trade coffee roaster, announced today the
company\'s strengthened commitment to Fair Trade practices and urged more businesses
to follow.

Richard Smith, CEO of True Blue Coffee Roasters, highlighted the steps his company
is taking to promote Fair Trade coffees. "At it's core, Fair Trade practices help
our industry immeasurably. From providing coffee farmers and co-ops a decent price
for their crops, to the aid in sustainable agriculture, Fair Trade practices are
giving our customers consistently great coffees. But there is more to Fair Trade
than just fair prices," he added. "Fair Trade practices include the promotion of
fair labor conditions, the promotion of direct trade for farmers and co-ops, as well
as promoting community development and environmental sustination."

All of the coffees sold by True Blue Coffee Roasters are certified as Fair Trade by
TransFair USA. TransFair USA is the only independent, third party certifier of Fair
Trade products in the United States. TransFair USA utilizes an audit system to track
products from the farmers and co-ops, to the finished products put out for sell.
"Look for the Label" is the TransFair slogan of choice. All products that carry the
TransFair certified logo have been verified as meeting all the stringent
requirements of Fair Trade products.

"We are extremely pleased to work with an organization such as TransFair USA," Smith
continued. "With the TransFair label on our products, our customers are assured that
the coffees they are purchasing, are coffees that will help the farmers and their
communities. We encourage others to add Fair Trade products to their current line-up
of products. Many businesses claim to sell Fair Trade products, but when you look at
their total inventory, it is usually less that 4-5% of their total product makeup."

When True Blue Coffee Roasters recently contacted several stores to inquire about
Fair Trade products on their shelves, they were shocked to find out many had no idea
what they were talking about. "It truly was shocking to realize how many stores have
not heard of Fair Trade practices and products. We realized right away that this was
a great time to start educating people about Fair Trade." Smith said. "Through our
website, and directly through our roast house, we provide as much information to
people as we can. If we all would take the time to add a few products here and
there, before long we would have a steady supply of Fair Trade products readily
available for customers. Once again, we challenge other companies to begin adding
Fair Trade products to their shelves. Fair Trade products also include tea, herbs,
chocolate, fruit, sugar, rice, and vanilla. It isn't just about the coffee, although
we do encourage store owners to include Fair Trade coffees."

About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia,
expertly roasts the freshest Organic Fair Trade gourmet coffees-which were made
available to the public in July 2006. Exceedingly passionate and consistent with
their super-premium line of gourmet coffees, True Blue Coffee Roasters will settle
for nothing short of perfection. For their customers, this guarantees a memorable
gourmet coffee experience every time. For more information, please visit
TrueBlueRoasters.com at http://www.trueblueroasters.com


Web Site: http://www.TrueBlueRoasters.com

Contact Details: Contact Information
True Blue Coffee Roasters
Rob Luzader- Chief Operations Officer
PO Box 202
Old Fields, WV 26845
Phone: 304-434-4102
Email: info@trueblueroasters.com

Media who wish to obtain a Media Kit or request interviews with Rob Luzader should
contact (304) 434-4102 or info@trueblueroasters.com